Shake Shack is here. The new restaurant, located a block off Union Street at 3060 Fillmore Street, announced that it will feature the usual Shake Shack offerings, along with some items with a local flavor, such as the California Gold Rush, featuring B. Patisserie Kouign Amann, vanilla custard, salted caramel sauce, and Dandelion Chocolate cocoa nibs. It is due to open late January or early February.
The new location of the national food chain is located in the former location of the Real Food Company grocery store. It has been anticipated by Shake Shack fans and by local retailers hoping to benefit from the increased foot traffic the restaurant is expected to attract; but it has also been resented by some local competitors who have complained about it successfully getting through the city’s onerous conditional-use process intended to make it difficult for chain stores to compete outside of the city’s downtown. A second San Francisco Shake Shack is due to open in the Westfield mall downtown, where the conditional-use process does not apply.
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